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With a deeply unpopular $6.5 billion Northern Gateway project at risk, Enbridge is betting heavily on ads and a door-to-door corporate campaign to sway residents in a small northern coastal B.C. community to "vote yes" for its oil sands pipeline project. "It’s mind boggling how they’re pouring so much into [the Enbridge campaign]... trying to influence a plebiscite here in little Kitimat on the north coast of B.C.,” said Murray Minchin of Douglas Channel Watch.