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Once a year the world's political and business leaders flock to a small town in the Alps, where they drink champagne, chow down on fondue and chocolate covered strawberries, hit the ski slopes, bathe in hot tubs and exchange business cards as they congratulate themselves on the fine job they're doing running things. Oh, and while in Davos, Switzerland, they also participate in the World Economic Forum (WEF), which is underway this week and ends Saturday. Mind you, there are hundreds of sessions there to attend, with titles like “Doing Business the Right Way” and “The Civic Role of Business.” But these are, as Stephen Gandel, a senior editor at Fortune, puts it, “boring.”