The left doesn't need to go green - it needs to go red

The first Earth Day was April 22, 1970. It was also Lenin’s hundredth birthday. The coincidence was not intentional.

In fact, part of the point of Earth Day was to distance the nascent environmentalist movement from New Left critiques of consumer society, suburban development, and nuclear waste. In an attempt to avoid charges of “watermelon” politics — green on the outside, red on the inside — the message of the early environmental movement, as one Greenpeace slogan explicitly stated, was “I’m not a Red, I’m a Green.” As environmentalism went mainstream, green nonprofits grew rich and powerful on corporate donations and adopted conciliatory strategies aimed at greening the world one brand name at a time.