With thousands of jobs at stake, nearly two dozen Quebec microbreweries are betting that the province's love for beer will crush the prospects of a major proposed oil pipeline.
Calgary-based TransCanada Corp. wants to build the Energy East pipeline, the largest project of its kind ever proposed in Canada, along the St. Lawrence River, which supplies millions in Quebec with fresh water. But in a new campaign launched on Wednesday, 21 Quebec microbreweries are urging the province to choose beer over oil.