About 89% of the public want their governments to do more to tackle the climate crisis – but don’t know they’re the majority
The Guardian is joining forces with dozens of newsrooms around the world to launch the 89% Project – and highlight the fact that the vast majority of the world’s population wants climate action. Read more
An overwhelming majority among the world’s people want stronger action to fight the climate crisis, but they are trapped in a self-fulfilling “spiral of silence” because they mistakenly believe they are in a minority, research has shown.
Making people aware that their pro-climate view is, in fact, the majority could unlock a social tipping point and push leaders into the climate action so urgently needed, experts say.
